[Original Studio Publicity Pressbook for:] GULLIVER'S TRAVELS
[Swift, Jonathan (sourcework)]
Price: 375.00 USD
[Np]: Paramount Pictures, 1939. 32pp. Folio. 15 x 19¾" (50 x 37.5 cm). Pictorial self-wrappers printed in two colors. Spine a bit frayed, horizontal fold (with long clean break in fold in upper wrapper), small chips at wrapper edges, some pencil underlining on one page, else good. The uncommon publicity pressbook produced to promote the animated film, loosely adapted from Swift's novel by Edmond Seward, Dan Gordon, and others, which was only the second animated feature-length film after Disney's SNOW WHITE. Produced and directed by the Fleischer brothers, Max and Dave respectively, the production was plagued with strikes and walkouts during the tumultuous years that unions were trying to gain a foothold in the film industry. Filmed in Technicolor, and originally conceived with the Fleischman cartoon character "Popeye" as Gulliver, the animation was done by using a process called "roto tracing." This process was perfected by filming an actor in various poses and actions and then making tracings of the cells to convert to animation. This pressbook denotes every conceivable way the film could be exploited including women's clothing, tableware, radios, valentines, flower vases and plaster ornaments, games, pajamas, and neckties, etc. Several original songs were created for the film, for which they were nominated for an Oscar in the Best Music, Original Score category. One of those songs, "It's a Hap-Hap-Happy Day," went on to be used in other Fleischman cartoons. Jessica Dragonette, Lanny Ross, Sam Parker, Pinto Colvig, Jack Mercer, and many others, were the uncredited voices Gulliver and the people of Lilliput and its neighboring country Blefuscu.