Interiors + Industrial Design.
Schroeder, Francis de N. editor.
Price: 75.00 USD
New York: Whitney Publications, 1947. 4to. 163 pp. Some of the articles: Ideas for retail store design, by Dr. Louis Parnes, architect, " Midway" leads customers through carpet mart designed by Siegel & Rapp, Midwestern emporium, comtemporary version; Keith's in Kansas City, Beautify the selling machine by Morris Lapidus, Retail story: McCreery's furniture floor-full designed by Lester C. Tichy, Interiors' paint pot: a dictionary of color---second in a series by Francis de N. Schroeder: Yellow is the subject of this installment, Carpet showroom for a buyer's market: Alexander Smith space by Robert Heller, Crystal from Europe and crystal from home, The lamp wrestlers: designers Bateman and Priddey, The largest postwar selection of rugs and carpets, Industrial design: the designer looks at the kitchen. Among the ads: Full page ad for Knoll Associates by Herbert Matter, full page ad for Herman Miller with this text interspersed with furniture: " The new Herman Miller collection, designed by George Nelson, consists of approximately seventy pieces, suitable for use in every room in the house, as well as in offices, hotels and other public areas. Flexible, diversified, and skilfully engineered, this collection was created expressly for those architects, designers and decorators whose work requires furniture possessing integrity of design and built to the most exacting standards", full page ad for Dunbar Furniture Company. Fine.